- Go, Easier® - We want you to do what you want to do, we just want to make it easier to go do it. So get out there and ride, hike, bike, and generally be out in the world enjoying it, and especially from the back of a horse.
- To remain “Made in the USA”. We know this will be difficult, as some materials just aren’t available in the USA, and other roadblocks exist. We will continue to exhaust every avenue to stay true to this, in support of American jobs and quality.
- To give back through support of key charities like those supporting pediatric cancer and breast cancer research.
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Patent US 9,320,345 B2; Date of Patent April 26, 2016